The PM Toolkit
20 one-page worksheets and starting templates for product managers, as free PDFs. Each gives you a structure to fill in for a common product task, not a finished answer: print it, adapt it to your team, and make it your own.
Built by Akash Jindal — AI Product Owner at Lloyds Banking Group's AI Centre of Excellence. Previously led Dyson's first AR product, with earlier product work for Sony Interactive Entertainment and SSE.
20 tools shown
Templates
PRD Template
Problem first. Solution second.
One-page product requirements template that puts the problem before the solution, with built-in scope controls.
RICE Calculator
Objective prioritisation, honest scoring.
Scoring framework with guardrails that prevent the 3 most common inflation mistakes POs make when prioritising backlogs.
Stakeholder Canvas
Manage people, not just products.
Power × Interest mapping with communication plan and influence map. Know who to convince first to unblock decisions.
Retro Board
Max 3 actions. Zero excuses.
Sprint retrospective with a max-3-actions constraint, previous sprint accountability check, and team health pulse.
OKR Tracker
Outcomes, not outputs.
Objective and Key Result tracker with scoring guide, common mistakes section, and the golden rule: KRs measure outcomes, not outputs.
User Story Kit
Stories worth reading.
Complete workshop kit: story format, Given/When/Then acceptance criteria, INVEST checklist, story mapping board, DoR and DoD.
Vision Board
One page. Total clarity.
One-page product vision canvas: Target Group, Needs, Product, Business Goals — anchored by a single inspiring vision statement.
Impact-Effort Matrix
Quick wins first, money pits never.
2×2 grid that sorts ideas into Quick Wins, Big Bets, Fill-ins and Money Pits, with a guide to what to do with each quadrant.
MoSCoW Matrix
Explicit trade-offs. No surprises.
Must/Should/Could/Won't prioritisation with validation rules. The Won't Have list prevents scope creep conversations.
JTBD Canvas
People hire products for a job.
Jobs To Be Done canvas breaking every job into functional, emotional, and social layers. With switching triggers and hiring criteria.
North Star Metrics
Track what matters.
One North Star metric with its definition and target, leading input metrics for acquisition, engagement and retention, and guard-rail metrics that must not worsen.
Competitive Analysis
Find the white space.
Market overview, feature comparison matrix, 2×2 positioning map, and strategic implications. Analysis that leads to action.
GTM Checklist
Launch without chaos.
20-item go-to-market checklist across 4 phases: Pre-Launch, Launch Week, Launch Day, Post-Launch. Never miss a launch step again.
A/B Test Hypothesis
Test with intention.
Structured hypothesis template: Change → Segment → Outcome → Rationale. With decision framework for ship/revert/stop.
Feedback Synthesis
From raw quotes to clear findings.
Turn research notes into findings: an observation log with theme, frequency and severity, three affinity clusters, top three findings and next actions.
Sprint Planning Guide
60 minutes. No more.
Facilitator guide with strict 60-minute time-box, capacity formula, and 5 anti-patterns to watch for during planning.
AARRR Pirate Metrics
Find where users drop off.
Map the funnel across Acquisition, Activation, Retention, Referral and Revenue: current metric, target, lever and owner per stage, plus conversion rates and the biggest leak.
Roadmap (Now/Next/Later)
Priority, not false precision.
Priority-based roadmap replacing Gantt charts. Now = committed, Next = planned, Later = exploring. Honest about confidence.
Decision Log
Never lose context again.
Track every product decision with context, options considered, rationale, and review triggers. Institutional memory for your team.
Interview Prep Kit
20 stories. Zero blanks.
STAR story bank (10 competencies × 2 stories), CIRCLES framework for product cases, estimation framework, and interviewer questions.
Where Each Template Helps
Each worksheet is a starting point for a common product decision — sprint planning, stakeholder reviews, discovery, and launches. Adapt it to how your team works.
Prioritise Without Politics
RICE, MoSCoW, and the Impact-Effort Matrix give you a defensible, data-backed answer when everyone has an opinion on what to build next.
Manage Up, Down, and Sideways
The Stakeholder Canvas and its built-in comms plan cover the meetings, escalations, and relationships that don't appear on any roadmap.
Discover Before You Define
User Story Kit, JTBD Canvas, and Product Vision Board force the discipline of understanding the problem before designing the solution.
Ship With Confidence
The GTM Checklist, Sprint Planning Guide, and Decision Log cover the execution layer — launch prep, team ceremonies, and audit trails.
Measure What Matters
North Star metrics, AARRR pirate metrics, and A/B test hypothesis templates help you define success before you start building.
Communicate With Clarity
The PRD one-pager and Now/Next/Later Roadmap replace 30-slide decks with one page of honest, confidence-weighted thinking.
Free starting templates for everyday product work
20 one-page PDFs. Free. No email required.