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The PM Toolkit

20 battle-tested templates, frameworks, and tools for Product Managers. Built from 8+ years of shipping products at Lloyds, Dyson, Sony, and Infosys. Download. Use. Ship better products.

20 ToolsFree ForeverNo Email Required

Built by Akash Jindal — Technical Product Owner at Lloyds Banking Group's AI Centre of Excellence. Previously shipped AR at Dyson and contributed to the PS5 launch at Sony.

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20
Templates
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Free Forever
⏱️
8+ Years
of PM Experience Distilled
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Lloyds, Dyson & Sony
Built at
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Discovery

PRD Template

Problem first. Solution second.

The product requirements document I use for every feature I ship. Forces problem-first thinking with built-in scope controls.

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Prioritisation

RICE Calculator

Objective prioritisation, honest scoring.

Scoring framework with guardrails that prevent the 3 most common inflation mistakes POs make when prioritising backlogs.

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Stakeholders

Stakeholder Canvas

Manage people, not just products.

Power × Interest mapping with communication plan and influence map. Know who to convince first to unblock decisions.

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Delivery

Retro Board

Max 3 actions. Zero excuses.

Sprint retrospective with a max-3-actions constraint, previous sprint accountability check, and team health pulse.

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Strategy

OKR Tracker

Outcomes, not outputs.

Objective and Key Result tracker with scoring guide, common mistakes section, and the golden rule: KRs measure outcomes, not outputs.

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Discovery

User Story Kit

Stories worth reading.

Complete workshop kit: story format, Given/When/Then acceptance criteria, INVEST checklist, story mapping board, DoR and DoD.

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Strategy

Vision Board

One page. Total clarity.

One-page product vision canvas: Target Group, Needs, Product, Business Goals — anchored by a single inspiring vision statement.

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Discovery

Opportunity Solution Tree

Explore before you commit.

Teresa Torres-inspired framework: Outcome → Opportunities → Solutions → Experiments. Prevents jumping to pet solutions.

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Prioritisation

MoSCoW Matrix

Explicit trade-offs. No surprises.

Must/Should/Could/Won't prioritisation with validation rules. The Won't Have list prevents scope creep conversations.

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Research

JTBD Canvas

People hire products for a job.

Jobs To Be Done canvas breaking every job into functional, emotional, and social layers. With switching triggers and hiring criteria.

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Measurement

Metrics Dashboard

Track what matters.

North Star + AARRR pirate metrics framework. Acquisition, Activation, Retention, Revenue, Referral — with the right KPIs for each.

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Strategy

Competitive Analysis

Find the white space.

Market overview, feature comparison matrix, 2×2 positioning map, and strategic implications. Analysis that leads to action.

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Delivery

GTM Checklist

Launch without chaos.

20-item go-to-market checklist across 4 phases: Pre-Launch, Launch Week, Launch Day, Post-Launch. Never miss a launch step again.

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Measurement

A/B Test Hypothesis

Test with intention.

Structured hypothesis template: Change → Segment → Outcome → Rationale. With decision framework for ship/revert/stop.

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Discovery

1-Page Brief

Pitch any idea in one page.

Problem (3 sentences), Evidence (3 data points), Proposal (3 sentences), Metrics (2), Risks (2). For when a full PRD is overkill.

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Delivery

Sprint Planning Guide

60 minutes. No more.

Facilitator guide with strict 60-minute time-box, capacity formula, and 5 anti-patterns to watch for during planning.

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Stakeholders

Comms Plan

Right message, right person, right time.

Stakeholder × Channel × Frequency matrix with escalation protocol. Different stakeholders need different things.

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⭐ Most PopularStrategy

Roadmap (Now/Next/Later)

Priority, not false precision.

Priority-based roadmap replacing Gantt charts. Now = committed, Next = planned, Later = exploring. Honest about confidence.

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Delivery

Decision Log

Never lose context again.

Track every product decision with context, options considered, rationale, and review triggers. Institutional memory for your team.

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⭐ Most PopularCareer

Interview Prep Kit

20 stories. Zero blanks.

STAR story bank (10 competencies × 2 stories), CIRCLES framework for product cases, estimation framework, and interviewer questions.

Built for How PMs Actually Work

These aren't textbook frameworks. They're the tools I reach for when facing real decisions — in sprint planning, stakeholder reviews, product discovery, and launch weeks.

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Prioritise Without Politics

RICE, MoSCoW, and the Opportunity Solution Tree give you a defensible, data-backed answer when everyone has an opinion on what to build next.

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Manage Up, Down, and Sideways

The Stakeholder Canvas and Comms Plan template cover the meetings, escalations, and relationships that don't appear on any roadmap.

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Discover Before You Define

User Story Kit, JTBD Canvas, and Product Vision Board force the discipline of understanding the problem before designing the solution.

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Ship With Confidence

The GTM Checklist, Sprint Planning Guide, and Decision Log cover the execution layer — launch prep, team ceremonies, and audit trails.

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Measure What Matters

North Star metrics, AARRR pirate metrics, and A/B test hypothesis templates help you define success before you start building.

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Communicate With Clarity

The 1-Page Brief and Now/Next/Later Roadmap replace 30-slide decks with one page of honest, confidence-weighted thinking.

Everything you need to ship better products

20 templates. Completely free. No email required.